Promotion

Their are so many ways I can promote the ponroduct that I chose. First their is adverstising, "for such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1). "For example, most shampoos in the same price category (perhaps even across price categories) use similar ingredients and provide equivalent results."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1) Advertising can help change the way you think and the way you feel about the product "That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1)

Copywriting is another way to promote when it comes to people. “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 6 pg 1)
Copywriting are solid ideas and often very short to get the message that the ad is trying to tell. Visuals and copys help strengthen the ad or product and help people get an idea what the main purpose of the product is all about. 

Another way on promoting the product is using typography and visualizaition."Typography is the design of letterforms and the arrangement of them in two-dimensional space (for print- and screen-based media) and in space and time (for motion and interactive media)." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 1) It can help communicate ideas or feelings depending on how the text is made. For Example "Classic typefaces also possess visual qualities that have survived changes in fashion, those without eccentricities or trendy qualities." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 2) 
It can be made for use on products, tee shirts, billboards, and cards. These methods help people decide whether or not the typography has convinced them enough to buy the product.

Commercials are another way to promote a product. Commercials have 6 purposes  

"Get someone's attention before he or she zaps, skips ahead, or leaves the room  

Look or feel fresh (not have the look, tone, and feel of a pedestrian television commercial) 

Entertain 

Work in the context of television programming 

Endear the brand or group to the consumer 

Call to action, create awareness, or drive people to the Web". ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 12 pg 1)

Commercials are a very popular and effective way to communicate your product and express ideas. People see and hear commercials on the web, television, and radio. It helps broadcast the message world wide and get publisized among people.


These are ways you can use to promote a product. Choosing a proper promotion for you product can help boost your products popularity. Knowing how to be creative to come up with a great promotion is very effective and important depending on audience. Know your product well to use every technique in every promotion to help people decide whether or not they want to buy the product.