This product has achieved the goals and challenges faced from other competitors. This product has done it's job since 1972 when the brand was founded. It is intended to make the consumer feel good and make your hair smooth and untouchably soft. Being a popular brand among the public Herbal Essences has now produced 11 collections of the product, each with their own unique effect for every users hair.
"What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 4 pg 4) This brand is different in many aspects and uses different ingrediants not found in shampoos.
It uses a fusion of pink lily and asian silk which is very unique and special with every latherto improve hairs health. "Knowing what made an idea come together well once has made me be more receptive to letting it happen again. And again" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 11) and Herbal Essences has kept that idea repetitive by using mind maps to help them organize and relate the products images, ideas, and words using this creative thinking process. "A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 6)
One strategy that has also made this brand succeed is commercial advertising! "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 15) This has helped advertise the product and represent the company, many buyers today are satisfied with the results. Advertising has helped promote the brand quiet well with its unique imagery and typography to commercials on television. Many people like to be wowed by what they see and with our product that is what they get at the end because we do not only care about our product, we also care about our customers and buyers. This brand and product will continue on to succeed and improve as time passes by and it will sure leave customers feeling satisfied and confident about their hair.
One strategy that has also made this brand succeed is commercial advertising! "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 15) This has helped advertise the product and represent the company, many buyers today are satisfied with the results. Advertising has helped promote the brand quiet well with its unique imagery and typography to commercials on television. Many people like to be wowed by what they see and with our product that is what they get at the end because we do not only care about our product, we also care about our customers and buyers. This brand and product will continue on to succeed and improve as time passes by and it will sure leave customers feeling satisfied and confident about their hair.
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