"Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment."(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2 )
Learning about your product and your competitors product will give you an advantage to compare and contrast and how to better your own product. Theirs also 3 questions you want to tell yourself when thinking about and gathering information on your competitors. How does the brand or group compare to the competition? Is the brand or group a category or industry leader? In second place? A newcomer?" (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2 )
"After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 3 )
It cleanses hair to remove residue for healthy hair with natural shine. The cassia complex helps lock out
humidity so your hair stays smooth.
Pantenes shampoo with cassia complex helps keep hair smooth by creating a protective layer around
hair fibers to help lock out humidity and reduce friction. Avocado, Bamboo, and Grapeseed, this shampoo helps protect hair against damage and reveal natural shine.
"When you look good, you feel good … and Pantene will help you get there. In fact, if you don’t absolutely love this product, we’ll send you 2X your money back. Now that’s a beautiful promise." is what Pantene provides.
So my product and Pantenes both provide smooth soft hair. They both provide healthy strong hair and natural shine. Differences that they both share is the ingredients that each product has. Pantene gets rid of frizz and Herbal Essences provides straightens hair without a flat iron. The bottles that each product is immersed in. The color and trademarks that each product stands for.
Pantene is taking a step ahead to make the world healthy by using biased bottles. They are improving their research on more vitimans to provide hair with softness. They attract people by using cassia in the products to provide
a better experience.
My product is bigger and better because our company does not worry about how your hair feels but how it smells and most importantly how it makes YOU the consumer feel. Hair for Herbal Essence is an expression and a experience and is sure that one touch wont be enough. The product also styles your hairstyle and also indulges you in its sweet aroma that will make your heads turn.It has a fusion of pink lily and asian silk to provide that soft lucious hair. It is also a experience enabler that immerses you inside and out of the shower.We don't use plant biased bottle for out product but we do have color in each bottle. It is our products trademark and the rainbow is the medium to make your hair get noticed. Nature is our inspiration the way it smells, feels, the way it looks, and how it makes you feel. Reveal beauty as nature intended and nurture your inner nature.
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