Week 4 EOC "The Role Of Women In Advertising"

“You know what? You’ll be right, too,” was quoted by BrantleyPaine in The New York Times. Brantley said that "the spots are meant to compliment on women who are tired of hearing stuff from their husbands".As I read kept reading through this article it says that the main role for women is to portray women as smart and intellectual. It also kinda in my own opinion said that women are the most buyers when it comes to home products and such. They like to add women to advertisements not for their appeal but more for their intelligence since men sometimes lack that.http://www.nytimes.com/2010/01/26/business/media/26adco.html

Another ad I read quoted on Rosie The Riveters quote “We can do it!”. This article explained how this quote launched women for increasing the work in the labor force. Many women were hired by factories since the men were off at wore and many factories were left without employees. Through this article it talked about how woman and men have different roles in advertisements. It gave the example of a woman in a Mr. clean commercial and a man in a beer commercial and how it changes the perception of both sexes if it were to be flipped around. Women are more caring and more home like than the men, men are more laid back and working type. It also talks about how socialization of gender can affect attitudes and behaviors towards the opposite sex. It talks about how many people can find it disturbing if a male is seen playing a female role. They give the example of a woman hosting a home shopping network selling clothes and jewelry. Shopping is a sport in the contemporary American society. If a man was seen hosting a home shopping network many people would question his sexuality. Different roles are meant to be for different sexes in our society since we are very stereotype. http://www.inforefuge.com/gender-roles-media

In the last article I read it talked about how women in advertisements are to adorn the product they are selling as sexy and attracting. Carefree girl, the sportsy one, the glamour bomb and the domesticated housewife are all familiar portrayals in advertising to peddle their products. "Decorative models are passive and non-functional and their primary activity is to adorn the product/service as a sexual or attractive stimulus. They are like mannequins with the least lifelike of roles. 'She' is in an artificial world, often obviously so in the way she stands and looks (dummy poses and catalogue expressions)" was quoted in this article.  It has expanded as a world of commercial realism in which we are given images of domestic life and male-female relationships which are not actually real but which provide us with a slice of life'. Females roles in advertisments are meant to be in the kitchen or shopping which is why many of our ads include women doing some kind of daily activity. As I kept reading it talked about how in the 1990's many advertisers have been trying to multiple possible identities for women in an effort to change stereotypical images to enhance power. It shows the many identities they have for women now and the many roles they can partake. 
http://economictimes.indiatimes.com/female-role-portrayals-in-womens-magazines/articleshow/9963425.cms


All in all women are seen differently if they were to take a mans role so many of the advertisements and roles women have is to  sell product giving women a sense of knowledge and to make the product look and feel sexy which a man cannot easily do.

EOC Week 3 Thank You For Smoking

• 1. Determine the scenario: What happens in this frame? In this frame we can see that a man is smoking in a woman's face. The woman is very concentrated in his face.
• 2. What is the setting? What are the conditions? The setting of the entire picture looks to me like a sunset scenery to add a romantic touch to the ad.
• 3. Who are the people or groups? The people in this ad is a young woman and man.
• 4. What is their point of view around this specific experience? The point of view in this ad looks like a positive view. The woman seems to be happy that the guy is smoking in her face. It doesn't seem to bother the woman at all, it seems to impress her as she smiles at him.
• 5. What are their goals? The goals of this ad is to promote young audiences to smoke by saying that you can impress and win a woman over with a smoke with the smell and taste of cherry, blueberry, and grape.
• 6. What are their assumptions? What are their perceptions? The assumption in this ad is that they assume that by adding a flavor and scent of fruit to cigarrettes that woman will be more acceptable and attracted to men that smoke.
• 7. Are there conflicts? Is there cooperation? There is cooperation in this ad as they put the girl and guy together as the young man smokes and the woman enjoys seeing him smoke.
• 8. What are the outcomes? The outcome of this ad is that they will probably win more woman and men over to buy there product to impress each other with a variety of exotic tastes of flavors in a cigarrette.

http://wellmedicated.com/wp-content/uploads/2009/02/63.jpg
http://wellmedicated.com/lists/40-gorgeous-vintage-tobacco-advertisements/

EOC WEEK 2

1. In this add Diet pepsi try's to sell it's product by saying that if you drink a diet
pepsi it will make you look beautiful. The whole idea of this ad is to make women think about
there image and make themselves feel like they need to look skinny to be beautiful. Dieting is a way to keep a a good image so what other than to drink a diet pepsi to not ad those extra calories that
other soft drinks carry.

http://creativedesignmagazine.com/wp-content/uploads/2011/05/creative-pepsi-advertisements21.jpg
http://creativedesignmagazine.com/30-creative-pepsi-advertisements.html

2. This next ad try's to make women buy victoria secret products through marriage.
The strategy used for this ad is to use a catchy line that has to do with wedding and bridal.
All women want to look beautiful and sexy for their one true love. The white lingerie adds that
marriage concept since wedding attire for women is always white used to symbolize purity or innocence. "From "Yes" to "I do", all in love with our bridal collection, 2 important words used
when you get married "Yes" and "I do" fitting it to the pieces to sell more product for any
occasion.

http://www.victoriassecret.com/

3. This ad is very provacative and sexy at the same time. The whole concept of this ad is to sell
there underwear through its design. This picture shows good looking toned men all working out in there Dolce Gabbana underwear. Surprisingly the viewers eyes go directly towards the underwear since it is the one thing that pops out the most if you know what I mean. The many different colors and styles for this can be seen since each man has a different set of underwear. Another concept I think would be there idea for selling Dolce Gabbana. Women and gay men LOVE men in underwear so they try to make the consumer buy more of there product through a fantasy like scene. It can also sell through the idea of making men look sexy in underwear for any occasion.





http://www.ohlalaparis.com/ohlalaparis/2007/04/dolce_gabbana_t.html