"Once you generate an ad idea, you need to evaluate it, testing it for functionality and creativity." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 5 pg 11)
Knowing what exactly your product is about is one of the first steps to begin to think what the product does.Creativity is everywhere in music, art, ideas, ect. "Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 1) The creative content can be combined to make a interesting ending product that will help excite and amuse people that will give them that urge to buy the product.
Thinking can cause creativity and "Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 5 pg 11) So pretty much anything you see, hear, feel, and do can spark creativity and help build a good concept.
Creating something unheard of or something new can be very creative and can be a advantage toward a fresh idea. "To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 7 pg 1)
A campaign can help a can be effective when using your creativity towards a product. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 1)
This includes pictures, music, and textures for the product.
Storytelling is a very creative method but very difficult and time consuming when it comes to the product. " In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 5)
Storytelling is very strategic and requires a lot of creativity to come up with that theme or concept to
represent the product. The story should have have a a subject or a situation to tell to make the whole idea illuminate. "A story has to address the brand and make it the “hero” or even the “action hero” of the story" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 7) It cannot be the villian or else it would contradict the product and make it look like a bad product. Storytelling can be quite difficult but can be very effective when it comes to emotions.
For my product I want to use my creativity to make unique colors and drawings. These two things will help people visualize and bring my ideas to life. Color is one important factor, many people love to see color and they are often amused with the variation of colors objects are. Color can also have emotion to it pale can mean gloomy or sad as in pink would have a very positive happy emotion to it. Choosing the right colors is a creative way to make something unique out of something plain.
No comments:
Post a Comment