“Your Season Has Come”(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 11) a new product to make you shine and have your hair smooth and soft like it was meant to be. Herbal Essences provides the soft and smoothness with the help of lilys and chinese silk. The slogan I chose for this brand product is "Desirable Among All". It means this product is not meant to be limited to certain age groups or ethnicities, everyone has the right to touchably smooth hair. Since I have to use “marketing as service"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) it is very important to use all the elements "just right"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) for this brand.
It is unique because this product provides that smooth soft hair that everyone yearns for. Every person around the world desires and dreams about smooth touchable hair. Every little moment you take to lather your hair in this luscious product is a story for every person. Every woman and girl wants to be that famous movie star, a princess from a fairytale, or that beautiful model that they admire. The purpose of this product is to provide that dream to every person in the world.
Another thing that this product is supposed to do is to strenghthen hair and make it completely healthy.
It is all natural and has vitamins and antioxedents that helps hair maintain good health. Making it healthy means that the hair can stay soft for a longer period and keep on smoothing hair with
every use without using any chemicals that can damage and harm hair.
Our product is aimed for every age and it is supposed to capture emotions that every person feels. We care about your hair and our clients which is one of the things that makes us unique and different from all the other brands. Our product is not just a brand but a story that we want everyone to live and feel while they bathe in the luscious silkly soft shampoo made of lilys and silk. We do not only just care about the product but also about your hair, we want to make every person feel beautiful and we also want to create stories with the different types of products that we offer. Our product is more about the consumers and it helps draw in people of all ages. Our product is not age restricted it is for everyone to use not like all the other products that are only made for a certain age groups.
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