EOC Week 5 " Super Bowl Commercial"

So this is my favorite super bowl commercial. The reason I chose this commercial was because it had a lot of humor in it when they are trying to promote to upgrade there latest technology and buying it the latest one and when it's old best buy buys it back. They have a lot of ideas and strategy they implement in this commercial. They take Ozzy Osborne an old heavy metal singer and puts him in a commercial to promote the latest g in technology. Since he is old and he doesn't know what the latest g network is so they replace him with the young pop singer Justin Beiber who in this specific time knows what the latest g is. They strategize in this commercial by adding old and replacing it with new which is Ozzy Osborne to Justin Beiber. Why upgrade to a new version? To replace old televisions with the latest one to watch a super bowl which is a plasma screen television with HD for better quality and sound. To keep up with the latest technology that comes out so you are not the only one left behind when someone else know about it. How? By buying a new television and when a newer version of technology comes out best buy buys the old to replace it for a newer version. Very cool and interesting way of thinking to promote upgrading. I in my opinion thought it was a clever idea to promote something especially in the super bowl since men love a lot of technology also. I found it very hilarious also because most guys wont even know who is Justin Beiber is, easy to find out what they concept is when they start talking about the promotion and how they embed it to a technological commercial. Super bowl season is an easy way to promote stuff that men like since men cannot miss the super bowl. The whole concept all in all is to upgrade by using this clever promotional commercial full of ideas, strategy, and design.