Week 4 EOC "The Role Of Women In Advertising"

“You know what? You’ll be right, too,” was quoted by BrantleyPaine in The New York Times. Brantley said that "the spots are meant to compliment on women who are tired of hearing stuff from their husbands".As I read kept reading through this article it says that the main role for women is to portray women as smart and intellectual. It also kinda in my own opinion said that women are the most buyers when it comes to home products and such. They like to add women to advertisements not for their appeal but more for their intelligence since men sometimes lack that.http://www.nytimes.com/2010/01/26/business/media/26adco.html

Another ad I read quoted on Rosie The Riveters quote “We can do it!”. This article explained how this quote launched women for increasing the work in the labor force. Many women were hired by factories since the men were off at wore and many factories were left without employees. Through this article it talked about how woman and men have different roles in advertisements. It gave the example of a woman in a Mr. clean commercial and a man in a beer commercial and how it changes the perception of both sexes if it were to be flipped around. Women are more caring and more home like than the men, men are more laid back and working type. It also talks about how socialization of gender can affect attitudes and behaviors towards the opposite sex. It talks about how many people can find it disturbing if a male is seen playing a female role. They give the example of a woman hosting a home shopping network selling clothes and jewelry. Shopping is a sport in the contemporary American society. If a man was seen hosting a home shopping network many people would question his sexuality. Different roles are meant to be for different sexes in our society since we are very stereotype. http://www.inforefuge.com/gender-roles-media

In the last article I read it talked about how women in advertisements are to adorn the product they are selling as sexy and attracting. Carefree girl, the sportsy one, the glamour bomb and the domesticated housewife are all familiar portrayals in advertising to peddle their products. "Decorative models are passive and non-functional and their primary activity is to adorn the product/service as a sexual or attractive stimulus. They are like mannequins with the least lifelike of roles. 'She' is in an artificial world, often obviously so in the way she stands and looks (dummy poses and catalogue expressions)" was quoted in this article.  It has expanded as a world of commercial realism in which we are given images of domestic life and male-female relationships which are not actually real but which provide us with a slice of life'. Females roles in advertisments are meant to be in the kitchen or shopping which is why many of our ads include women doing some kind of daily activity. As I kept reading it talked about how in the 1990's many advertisers have been trying to multiple possible identities for women in an effort to change stereotypical images to enhance power. It shows the many identities they have for women now and the many roles they can partake. 
http://economictimes.indiatimes.com/female-role-portrayals-in-womens-magazines/articleshow/9963425.cms


All in all women are seen differently if they were to take a mans role so many of the advertisements and roles women have is to  sell product giving women a sense of knowledge and to make the product look and feel sexy which a man cannot easily do.