Showing posts with label Final Project. Show all posts
Showing posts with label Final Project. Show all posts
Tuesday, December 13, 2011
Sunday, December 11, 2011
Analysis of Project in the Real World
" In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 4 pg 1)
This product has achieved the goals and challenges faced from other competitors. This product has done it's job since 1972 when the brand was founded. It is intended to make the consumer feel good and make your hair smooth and untouchably soft. Being a popular brand among the public Herbal Essences has now produced 11 collections of the product, each with their own unique effect for every users hair.
This product has achieved the goals and challenges faced from other competitors. This product has done it's job since 1972 when the brand was founded. It is intended to make the consumer feel good and make your hair smooth and untouchably soft. Being a popular brand among the public Herbal Essences has now produced 11 collections of the product, each with their own unique effect for every users hair.
"What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 4 pg 4) This brand is different in many aspects and uses different ingrediants not found in shampoos.
It uses a fusion of pink lily and asian silk which is very unique and special with every latherto improve hairs health. "Knowing what made an idea come together well once has made me be more receptive to letting it happen again. And again" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 11) and Herbal Essences has kept that idea repetitive by using mind maps to help them organize and relate the products images, ideas, and words using this creative thinking process. "A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 6)
One strategy that has also made this brand succeed is commercial advertising! "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 15) This has helped advertise the product and represent the company, many buyers today are satisfied with the results. Advertising has helped promote the brand quiet well with its unique imagery and typography to commercials on television. Many people like to be wowed by what they see and with our product that is what they get at the end because we do not only care about our product, we also care about our customers and buyers. This brand and product will continue on to succeed and improve as time passes by and it will sure leave customers feeling satisfied and confident about their hair.
One strategy that has also made this brand succeed is commercial advertising! "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 15) This has helped advertise the product and represent the company, many buyers today are satisfied with the results. Advertising has helped promote the brand quiet well with its unique imagery and typography to commercials on television. Many people like to be wowed by what they see and with our product that is what they get at the end because we do not only care about our product, we also care about our customers and buyers. This brand and product will continue on to succeed and improve as time passes by and it will sure leave customers feeling satisfied and confident about their hair.
Creative Content
The creative content is one of the important key factors that will help your ideas bring the product to life.
Creativity is everywhere in music, art, ideas, ect. "Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 1) The creative content can be combined to make a interesting ending product that will help excite and amuse people that will give them that urge to buy the product.
Thinking can cause creativity and "Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 5 pg 11) So pretty much anything you see, hear, feel, and do can spark creativity and help build a good concept.
Creating something unheard of or something new can be very creative and can be a advantage toward a fresh idea. "To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 7 pg 1)
A campaign can help a can be effective when using your creativity towards a product. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 1)
This includes pictures, music, and textures for the product.
Storytelling is a very creative method but very difficult and time consuming when it comes to the product. " In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 5)
Storytelling is very strategic and requires a lot of creativity to come up with that theme or concept to
represent the product. The story should have have a a subject or a situation to tell to make the whole idea illuminate. "A story has to address the brand and make it the “hero” or even the “action hero” of the story" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 7) It cannot be the villian or else it would contradict the product and make it look like a bad product. Storytelling can be quite difficult but can be very effective when it comes to emotions.
For my product I want to use my creativity to make unique colors and drawings. These two things will help people visualize and bring my ideas to life. Color is one important factor, many people love to see color and they are often amused with the variation of colors objects are. Color can also have emotion to it pale can mean gloomy or sad as in pink would have a very positive happy emotion to it. Choosing the right colors is a creative way to make something unique out of something plain.
"Once you generate an ad idea, you need to evaluate it, testing it for functionality and creativity." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 5 pg 11)
Knowing what exactly your product is about is one of the first steps to begin to think what the product does.Creativity is everywhere in music, art, ideas, ect. "Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 1) The creative content can be combined to make a interesting ending product that will help excite and amuse people that will give them that urge to buy the product.
Thinking can cause creativity and "Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 5 pg 11) So pretty much anything you see, hear, feel, and do can spark creativity and help build a good concept.
Creating something unheard of or something new can be very creative and can be a advantage toward a fresh idea. "To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 7 pg 1)
A campaign can help a can be effective when using your creativity towards a product. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 1)
This includes pictures, music, and textures for the product.
Storytelling is a very creative method but very difficult and time consuming when it comes to the product. " In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 5)
Storytelling is very strategic and requires a lot of creativity to come up with that theme or concept to
represent the product. The story should have have a a subject or a situation to tell to make the whole idea illuminate. "A story has to address the brand and make it the “hero” or even the “action hero” of the story" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 10 pg 7) It cannot be the villian or else it would contradict the product and make it look like a bad product. Storytelling can be quite difficult but can be very effective when it comes to emotions.
For my product I want to use my creativity to make unique colors and drawings. These two things will help people visualize and bring my ideas to life. Color is one important factor, many people love to see color and they are often amused with the variation of colors objects are. Color can also have emotion to it pale can mean gloomy or sad as in pink would have a very positive happy emotion to it. Choosing the right colors is a creative way to make something unique out of something plain.
Saturday, December 10, 2011
Promotion
Their are so many ways I can promote the ponroduct that I chose. First their is adverstising, "for such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1). "For example, most shampoos in the same price category (perhaps even across price categories) use similar ingredients and provide equivalent results."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1) Advertising can help change the way you think and the way you feel about the product "That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition."( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1)
Copywriting is another way to promote when it comes to people. “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 6 pg 1)
Copywriting are solid ideas and often very short to get the message that the ad is trying to tell. Visuals and copys help strengthen the ad or product and help people get an idea what the main purpose of the product is all about.
Another way on promoting the product is using typography and visualizaition."Typography is the design of letterforms and the arrangement of them in two-dimensional space (for print- and screen-based media) and in space and time (for motion and interactive media)." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 1) It can help communicate ideas or feelings depending on how the text is made. For Example "Classic typefaces also possess visual qualities that have survived changes in fashion, those without eccentricities or trendy qualities." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 2)
It can be made for use on products, tee shirts, billboards, and cards. These methods help people decide whether or not the typography has convinced them enough to buy the product.
Commercials are another way to promote a product. Commercials have 6 purposes
Copywriting is another way to promote when it comes to people. “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think" ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 6 pg 1)
Copywriting are solid ideas and often very short to get the message that the ad is trying to tell. Visuals and copys help strengthen the ad or product and help people get an idea what the main purpose of the product is all about.
Another way on promoting the product is using typography and visualizaition."Typography is the design of letterforms and the arrangement of them in two-dimensional space (for print- and screen-based media) and in space and time (for motion and interactive media)." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 1) It can help communicate ideas or feelings depending on how the text is made. For Example "Classic typefaces also possess visual qualities that have survived changes in fashion, those without eccentricities or trendy qualities." ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 8 pg 2)
It can be made for use on products, tee shirts, billboards, and cards. These methods help people decide whether or not the typography has convinced them enough to buy the product.
Commercials are another way to promote a product. Commercials have 6 purposes
Call to action, create awareness, or drive people to the Web". ( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 12 pg 1)
Commercials are a very popular and effective way to communicate your product and express ideas. People see and hear commercials on the web, television, and radio. It helps broadcast the message world wide and get publisized among people.
These are ways you can use to promote a product. Choosing a proper promotion for you product can help boost your products popularity. Knowing how to be creative to come up with a great promotion is very effective and important depending on audience. Know your product well to use every technique in every promotion to help people decide whether or not they want to buy the product.
These are ways you can use to promote a product. Choosing a proper promotion for you product can help boost your products popularity. Knowing how to be creative to come up with a great promotion is very effective and important depending on audience. Know your product well to use every technique in every promotion to help people decide whether or not they want to buy the product.
Wednesday, December 7, 2011
The Big Idea
To attract my customers "Advertising is used in a free-market system to promote one brand or group over another"( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 1) which is what I'm planning to use to promote Garnier over Pantene. To start this I need to use 6 phases to begin my products process:
"Knowledge
I will start a commercial to promote the product and boost its popularity through the audience since "The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2). I want everyone to say “We saw your commercial tonight!”
as an advantage against my competitors since they are more focused on selling the product instead of adding a
bit of color and playfullness to a make it interesting instead of boring.
I guess a big key in my ideas for more sells and to distinguish it against my competitors would be the design of the bottle and making it playful to fit all ages. "In this phase, the idea is articulated in visual form. Several distinct and targeted options are presented to a client. Therefore, for every project an agency or studio must conceive, design, and present several creative solutions." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 7) Making art out of shampoo is unthinkable and it adds a bit of charm to the product since many of the other competitors don't have that idea of making there products towards every age and person in the world. "The act of creating art—painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional art—activates several parts of the brain, sharpens thinking, provokes the mind's associative network, and increases focus to a point where creative thinking can occur." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 9) Their is 3 steps you must follow when your in the art process:
Move From Surface To Surface Or Medium To Medium" (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 9 )
This will help me focus more on the artistic views of the product and toward what audience it is made for. The playful design of the product will attract kids and will make the parents to choose the product, and since it is made for all ages it will definitely benefit the parent also. Many kids don't like showers so maybe with a bit of playful design and color for the bottle kids will be more willing to want to take a shower since it makes the product seem very fun. The color attracts every person of every age and who doesn't want color on products. Color makes the product shine and look very appealing to every person of all ages. Pantene does not offer a lot of color for their product and it does not look very appealing, it makes it look dull and plain. The bottles design does not attract kids because it is more towards the adults since the product is more adult like, with Herbal Essence we provide every person of every age the ability to use our product because we do not limit it to a specific age group. I think our product has advantages with all ages with its unique, artistic, colorful bottle design.
"The best adverting works by attracting people to the benefit of a product or service with a story."(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 10 )
Herbal Essences wants to put emotions through the product because every person goes through different emotions, each emotion is a different story told that makes memories which is one of our goals creating that unique story to bring out emotion. Using these 7 ideas to create the story to bring out every persons emotion is what brings the product come to life
Photomontage" (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 10 )
We want to show everyone that we care about how you feel and we don't just care about our product which I think differentiates us from the competitors. Our clients are very important and that of all is one of the hugest and biggest key factors that makes our products be popular among everyone.
"Knowledge
this long process helps a lot when it comes to starting to attract and promote products or brands.
I will start a commercial to promote the product and boost its popularity through the audience since "The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2). I want everyone to say “We saw your commercial tonight!”
( Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 11)
to get them excited and interested in buying the product since it is one of the most popular ways to attract attention.
After the commercial I would start on creating very interesting colorful ads that has to do with the concept or other interesting ideas that revolve on the slogan and the products use. Since color in ads and the commercials are very alluring to buyers and every person in the world that is one of the big main concepts I would useas an advantage against my competitors since they are more focused on selling the product instead of adding a
bit of color and playfullness to a make it interesting instead of boring.
I guess a big key in my ideas for more sells and to distinguish it against my competitors would be the design of the bottle and making it playful to fit all ages. "In this phase, the idea is articulated in visual form. Several distinct and targeted options are presented to a client. Therefore, for every project an agency or studio must conceive, design, and present several creative solutions." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 7) Making art out of shampoo is unthinkable and it adds a bit of charm to the product since many of the other competitors don't have that idea of making there products towards every age and person in the world. "The act of creating art—painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional art—activates several parts of the brain, sharpens thinking, provokes the mind's associative network, and increases focus to a point where creative thinking can occur." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 9) Their is 3 steps you must follow when your in the art process:
This will help me focus more on the artistic views of the product and toward what audience it is made for. The playful design of the product will attract kids and will make the parents to choose the product, and since it is made for all ages it will definitely benefit the parent also. Many kids don't like showers so maybe with a bit of playful design and color for the bottle kids will be more willing to want to take a shower since it makes the product seem very fun. The color attracts every person of every age and who doesn't want color on products. Color makes the product shine and look very appealing to every person of all ages. Pantene does not offer a lot of color for their product and it does not look very appealing, it makes it look dull and plain. The bottles design does not attract kids because it is more towards the adults since the product is more adult like, with Herbal Essence we provide every person of every age the ability to use our product because we do not limit it to a specific age group. I think our product has advantages with all ages with its unique, artistic, colorful bottle design.
"The best adverting works by attracting people to the benefit of a product or service with a story."(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 10 )
Herbal Essences wants to put emotions through the product because every person goes through different emotions, each emotion is a different story told that makes memories which is one of our goals creating that unique story to bring out emotion. Using these 7 ideas to create the story to bring out every persons emotion is what brings the product come to life
Photomontage" (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 3 pg 10 )
We want to show everyone that we care about how you feel and we don't just care about our product which I think differentiates us from the competitors. Our clients are very important and that of all is one of the hugest and biggest key factors that makes our products be popular among everyone.
Saturday, December 3, 2011
Competitive analysis
"Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment."(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2 )
Learning about your product and your competitors product will give you an advantage to compare and contrast and how to better your own product. Theirs also 3 questions you want to tell yourself when thinking about and gathering information on your competitors. How does the brand or group compare to the competition? Is the brand or group a category or industry leader? In second place? A newcomer?" (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 2 )
"After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take." (Advertising by Design,Copyright © 2010 by Robin Landa, chapt 2 pg 3 )
It cleanses hair to remove residue for healthy hair with natural shine. The cassia complex helps lock out
humidity so your hair stays smooth.
Pantenes shampoo with cassia complex helps keep hair smooth by creating a protective layer around
hair fibers to help lock out humidity and reduce friction. Avocado, Bamboo, and Grapeseed, this shampoo helps protect hair against damage and reveal natural shine.
"When you look good, you feel good … and Pantene will help you get there. In fact, if you don’t absolutely love this product, we’ll send you 2X your money back. Now that’s a beautiful promise." is what Pantene provides.
So my product and Pantenes both provide smooth soft hair. They both provide healthy strong hair and natural shine. Differences that they both share is the ingredients that each product has. Pantene gets rid of frizz and Herbal Essences provides straightens hair without a flat iron. The bottles that each product is immersed in. The color and trademarks that each product stands for.
Pantene is taking a step ahead to make the world healthy by using biased bottles. They are improving their research on more vitimans to provide hair with softness. They attract people by using cassia in the products to provide
a better experience.
My product is bigger and better because our company does not worry about how your hair feels but how it smells and most importantly how it makes YOU the consumer feel. Hair for Herbal Essence is an expression and a experience and is sure that one touch wont be enough. The product also styles your hairstyle and also indulges you in its sweet aroma that will make your heads turn.It has a fusion of pink lily and asian silk to provide that soft lucious hair. It is also a experience enabler that immerses you inside and out of the shower.We don't use plant biased bottle for out product but we do have color in each bottle. It is our products trademark and the rainbow is the medium to make your hair get noticed. Nature is our inspiration the way it smells, feels, the way it looks, and how it makes you feel. Reveal beauty as nature intended and nurture your inner nature.
Wednesday, November 30, 2011
"Herbal Essences "Touchably Smooth: Desirable Among All"
“Your Season Has Come”(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 11) a new product to make you shine and have your hair smooth and soft like it was meant to be. Herbal Essences provides the soft and smoothness with the help of lilys and chinese silk. The slogan I chose for this brand product is "Desirable Among All". It means this product is not meant to be limited to certain age groups or ethnicities, everyone has the right to touchably smooth hair. Since I have to use “marketing as service"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) it is very important to use all the elements "just right"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) for this brand.
It is unique because this product provides that smooth soft hair that everyone yearns for. Every person around the world desires and dreams about smooth touchable hair. Every little moment you take to lather your hair in this luscious product is a story for every person. Every woman and girl wants to be that famous movie star, a princess from a fairytale, or that beautiful model that they admire. The purpose of this product is to provide that dream to every person in the world.
Another thing that this product is supposed to do is to strenghthen hair and make it completely healthy.
It is all natural and has vitamins and antioxedents that helps hair maintain good health. Making it healthy means that the hair can stay soft for a longer period and keep on smoothing hair with
every use without using any chemicals that can damage and harm hair.
Our product is aimed for every age and it is supposed to capture emotions that every person feels. We care about your hair and our clients which is one of the things that makes us unique and different from all the other brands. Our product is not just a brand but a story that we want everyone to live and feel while they bathe in the luscious silkly soft shampoo made of lilys and silk. We do not only just care about the product but also about your hair, we want to make every person feel beautiful and we also want to create stories with the different types of products that we offer. Our product is more about the consumers and it helps draw in people of all ages. Our product is not age restricted it is for everyone to use not like all the other products that are only made for a certain age groups.
It is unique because this product provides that smooth soft hair that everyone yearns for. Every person around the world desires and dreams about smooth touchable hair. Every little moment you take to lather your hair in this luscious product is a story for every person. Every woman and girl wants to be that famous movie star, a princess from a fairytale, or that beautiful model that they admire. The purpose of this product is to provide that dream to every person in the world.
Another thing that this product is supposed to do is to strenghthen hair and make it completely healthy.
It is all natural and has vitamins and antioxedents that helps hair maintain good health. Making it healthy means that the hair can stay soft for a longer period and keep on smoothing hair with
every use without using any chemicals that can damage and harm hair.
Our product is aimed for every age and it is supposed to capture emotions that every person feels. We care about your hair and our clients which is one of the things that makes us unique and different from all the other brands. Our product is not just a brand but a story that we want everyone to live and feel while they bathe in the luscious silkly soft shampoo made of lilys and silk. We do not only just care about the product but also about your hair, we want to make every person feel beautiful and we also want to create stories with the different types of products that we offer. Our product is more about the consumers and it helps draw in people of all ages. Our product is not age restricted it is for everyone to use not like all the other products that are only made for a certain age groups.
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