"A great ad is entertaining or its dramatic but it definately has an Idea" Is the point of view of Terry O Reilly. This is one of the most important things in creating a very great ad because you want to be
a able to entertain people and make them have so many emotions when they see a ad. Advertisement is all about emotion and using creative ideas to create that emotion you want a person to portray. You want to also entertain the person with the your creative idea for the ad you are creating. Having a theme to put all these together often helps entertain people. Having a lot of color also entertains people because they love to see a lot of color.
"The type of adverstising media you choose can have a large impact on getting your advertisment idea
across" This is another factor that is important to create a great ad. You want to have an idea of what kind of media you will use to impact people and get them to notice the ad more. You want to also make sure you get your idea across people because if people cannot understand what the ad is about then how is it going to
be interesting for them. People can often get annoyed or confused because they have a hard time trying to decipher what the ad is about or what the point of the ad is. Having a perfect simple idea is a way to help people better understand the concept and they can also be entertained by what they are watching and enjoy it.
http://www.businessmanagementbasics.com/advertising-idea.html
"No matter what is the case, they intend to leave you touched and make you remember images and messages they sent you." So another important factor to making a great ad is to make it memorable by telling a story through the ad. If their is not story or plot to the ad then there is no point in it being a successful ad. You want to make people remember the ad through the vivid images or plot you use to create a story that they will never forget. People often remember ads that stir up their emotions and make them start thinking or creating a story in their head. People love to see something that they will never forget they don't want to remember a boring plain ad that does not even spark any attention.
http://www.chilloutpoint.com/art_and_design/the-best-of-ad-campaigns.html
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