In my opinion I think that every ad in Pepsi is aimed at every age group. It is aimed for those housewives that want to be those celebreties or movie stars on television. It is aimed for those hardworking men that want to feel attractive and wanted. It is meant for those aspiring artists that want to dream big and think of themselves for the next Pepsi commercial. It is aimed for everyone nowadays, it is not restricted only for young people. Every person wants to live there fantasy and what Pepsi displays in their commericals and offers is that you don't have to be young to drink a pepsi you can be old and still feel amazing. Every different commercial has a different model or actor that is either young or old but in my opinion they do this to make people think outside the box and think of themselves as the person that is in the commercial. In every pepsi ad there is a variety in age groups and it is not only one age group.
Pepsi trys to sell their product not only for the younger people but for every person.
In each can their is a little bit of everything and when people see all these different types of commercials they realize that it is not only meant for a younger audience but also for the older audience. Now what people try to do to make more profit since we are in a money consuming
generation they try to dedicate their ads and commericial towards everyone and not only younger audiences.
In this new commercial for Pepsi we can see a variety of people drinking and enjoying Pepsi products. At the end they have a slogan saying "Whos's Next" this particular commercial is for The X-Factor show but this slogan can have many meanings and can be dedicated towards everyone in the world and not singers or celebrities.
Wednesday, November 30, 2011
"Herbal Essences "Touchably Smooth: Desirable Among All"
“Your Season Has Come”(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 11) a new product to make you shine and have your hair smooth and soft like it was meant to be. Herbal Essences provides the soft and smoothness with the help of lilys and chinese silk. The slogan I chose for this brand product is "Desirable Among All". It means this product is not meant to be limited to certain age groups or ethnicities, everyone has the right to touchably smooth hair. Since I have to use “marketing as service"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) it is very important to use all the elements "just right"(Advertising by Design,Copyright © 2010 by Robin Landa, chapt 1 pg 10) for this brand.
It is unique because this product provides that smooth soft hair that everyone yearns for. Every person around the world desires and dreams about smooth touchable hair. Every little moment you take to lather your hair in this luscious product is a story for every person. Every woman and girl wants to be that famous movie star, a princess from a fairytale, or that beautiful model that they admire. The purpose of this product is to provide that dream to every person in the world.
Another thing that this product is supposed to do is to strenghthen hair and make it completely healthy.
It is all natural and has vitamins and antioxedents that helps hair maintain good health. Making it healthy means that the hair can stay soft for a longer period and keep on smoothing hair with
every use without using any chemicals that can damage and harm hair.
Our product is aimed for every age and it is supposed to capture emotions that every person feels. We care about your hair and our clients which is one of the things that makes us unique and different from all the other brands. Our product is not just a brand but a story that we want everyone to live and feel while they bathe in the luscious silkly soft shampoo made of lilys and silk. We do not only just care about the product but also about your hair, we want to make every person feel beautiful and we also want to create stories with the different types of products that we offer. Our product is more about the consumers and it helps draw in people of all ages. Our product is not age restricted it is for everyone to use not like all the other products that are only made for a certain age groups.
It is unique because this product provides that smooth soft hair that everyone yearns for. Every person around the world desires and dreams about smooth touchable hair. Every little moment you take to lather your hair in this luscious product is a story for every person. Every woman and girl wants to be that famous movie star, a princess from a fairytale, or that beautiful model that they admire. The purpose of this product is to provide that dream to every person in the world.
Another thing that this product is supposed to do is to strenghthen hair and make it completely healthy.
It is all natural and has vitamins and antioxedents that helps hair maintain good health. Making it healthy means that the hair can stay soft for a longer period and keep on smoothing hair with
every use without using any chemicals that can damage and harm hair.
Our product is aimed for every age and it is supposed to capture emotions that every person feels. We care about your hair and our clients which is one of the things that makes us unique and different from all the other brands. Our product is not just a brand but a story that we want everyone to live and feel while they bathe in the luscious silkly soft shampoo made of lilys and silk. We do not only just care about the product but also about your hair, we want to make every person feel beautiful and we also want to create stories with the different types of products that we offer. Our product is more about the consumers and it helps draw in people of all ages. Our product is not age restricted it is for everyone to use not like all the other products that are only made for a certain age groups.
Week 9 BOC "Chocolate"
Ghirardelli Intense Dark Premium Dark Chocolate Assortment 19.14 oz bag
Cyber Monday 2011 - Discount Prices Ghirardelli Intense Dark Premium Dark Chocolate Assortment 19.14 oz bag.Ghirardelli Chocolate Squares, Luxe Milk Chocolate Assortment, 8.64-Ounce Packages (Pack of 3)
Cyber Monday 2011 - Lowest Price Ghirardelli Chocolate Squares, Luxe Milk Chocolate Assortment, 8.64-Ounce Packages (Pack of 3).Jade Chocolates giving 20% off on all purchases through December 7th. All you have to do is throw down the code "recession" when you check out and the savings are yours.
John and Kira's has free ground shipping on a bunch of different items. No word on how long the deal stands, but free shipping is free shipping and there's some great stuff in the items that fall under the deal.
Charles Chocolates is offering free shipping on orders over $25 on cyber monday and tomorrow if you enter the code FREESHIP08.
Romanicos, the purveyors of the 38 calorie truffle and Miami Sushi have free shipping on orders over $50.
Godiva, the queen of the mall chocolate stores, has free standard shipping on orders of $75 or more with the code FREESHIP.
Vosges also has free ground shipping on orders of $75 or more and is good for up to 10 addresses per customer. The magic code in this case is 2812SHIP and is good through the 2nd.
Recchiuti is also in the free shipping crew with free shipping on orders over $125. No code mentioned and is good "for a limited time" so it could go any time.
Another deal I ran into while sifting through Cyber Monday articles is from Lindt! It's not a percentage discount or free shipping, but rather a bonus for spending with them. If you order $50 or more you'll get a 50 assorted Lindor Truffles for free. The deal is going on "for a limited time".
Wednesday, November 16, 2011
EOC Week 7 "The Pitch"
I’m planning to promote the “Herbal Essences” shampoo that makes your hair perfectly smooth and flawless. To promote the product I’am creating a slogan for the product first. “Desirable among all! ” would be my slogan. Who would ever think of a slogan like that? Every girl and woman desires to have perfectly smooth, soft, silky hair. Why? It is a factor that every girl and woman wants to feel sexy and confident towards the public.
This product does more than that it gives you hair that every girl searches for and gives you touchably smooth, soft, flawless hair.
My Ideas for this project later on is to make my product shine like the hair and be desired among all the women and girls. To make it more favorable among other products I will explain what the product does and how it gives the end results. I will explain what is contained in the shampoo and try to pull clients in by adding creative sentences that appeal to the eye to promote the product. I will explain how overtime it will increase and improve your hairs quality to be perfectly smooth and flawless.
I want to also attract everyones attention by creating a story for this project. Every women desires smooth hair so what I’m planning to do is create a story through a picture or an ad to portray smooth desirable hair that every woman dreams of having. To do so I will have friends help me out with a photo shoot to create this story that I’m thinking of. I might add costumes in it and add a snow white theme to it with a whole bunch of girls wanting to feel like the girl that uses herbal essences. I might just have a bunch of girls with hair undone and one with straight ironed hair to keep that story in motion.
Wednesday, November 9, 2011
EOC Week 6 "Copywriting"
What I found out about this slogan is that during 1984 presidential election Walter Mondale used the Slogan to wag a finger at his democratic opponent during a primate debate. It went on to be adopted by businesses hungry for "think big" catchphrases. It was created to boost sales and used Mrs. Peller to send that message through the world. It was also used to push burgers became the national expression. The campaign in 1983 played up the absence of heat lamps at Wendy’s and the use of fresh burger patties. The idea for 1984 was to tackle size. It also was a cry to make Wendys stand out in the downsizing of burgers. Many of the food industries such as Mc Donalds for example started making small patties which is why Wendys stepped up their game to inform people that their product had more to offer. They remade the video and added a guy wearing a t-shirt that with the slogan. He walks around the whole city and ends up in front of a wendys ad saying "Heres the beef". After 27 years the ad answered the question in it's commercial and found a clever way to answer the question that actress Peller asked everytime she ended up in a drive thru or a telephone. "Heres the beef" informed everyone that the beef was always found at Wendys making it stand out more. All in all this is slogan was pushed to make other food competitors look like they did not offer as much meat as Wendys. It was incorporated to inform people that the other fast food places were beginning to downsize on the beef. At the end of the video they say " At Wendys You Dont Have To Ask, Where is the beef?"telling the audience that their product offers more beef than an other food franchise and that you don't have to ask at Wendys where the beef is because it is found with them.
In this commercial we see that Mr. Miller has lost his arms due to not having strong bones. Jeff Manning was hired to revive low milk consumption in the U.S in 1993. He then hired a ad agency to create a new campaign ad for milk. Milk sales began declining and milk processors decided to charge extra fund to create new advertisements. Later the created the whole notion that milk was healthy and beneficial to the public. Beginning in the World War 2 milk was promoted to be healthy. The U.S department of agriculture recommended milk as part of the dairy group. Manning later decided to link food and beverage together and decided to step up and make another campaign for milk. Adding cookies and brownies was a way to make that connection with milk and create another ad. The team decided to link sweet food with milk and create a new ad. He had an idea to also put deprivation as part of his idea for the whole milk campaign. Not having milk at a crucial moment when it was needed was a strategy used to make people think that milk was needed in the household for any crucial moment needed. Soon he started creating campaigns with cupcakes and sweets and adding the "got milk?" slogan making it seem that milk was needed to go along with sweets and any tasty food. The sales started increasing as each idea became more and more beneficial to people. Adding milk as a fashionable thing to do was another bright Idea. People drinking milk were now cool said manning and the popularity of mile started increasing its sales more and more. All in all the whole idea of the "Got Milk" ad was created to increase sales and many ads and commercials started expanding and making more popularity to people as it become more and more needed and wanted by people and the household.
http://www.aef.com/on_campus/classroom/case_histories/3000
In this commercial we see that Mr. Miller has lost his arms due to not having strong bones. Jeff Manning was hired to revive low milk consumption in the U.S in 1993. He then hired a ad agency to create a new campaign ad for milk. Milk sales began declining and milk processors decided to charge extra fund to create new advertisements. Later the created the whole notion that milk was healthy and beneficial to the public. Beginning in the World War 2 milk was promoted to be healthy. The U.S department of agriculture recommended milk as part of the dairy group. Manning later decided to link food and beverage together and decided to step up and make another campaign for milk. Adding cookies and brownies was a way to make that connection with milk and create another ad. The team decided to link sweet food with milk and create a new ad. He had an idea to also put deprivation as part of his idea for the whole milk campaign. Not having milk at a crucial moment when it was needed was a strategy used to make people think that milk was needed in the household for any crucial moment needed. Soon he started creating campaigns with cupcakes and sweets and adding the "got milk?" slogan making it seem that milk was needed to go along with sweets and any tasty food. The sales started increasing as each idea became more and more beneficial to people. Adding milk as a fashionable thing to do was another bright Idea. People drinking milk were now cool said manning and the popularity of mile started increasing its sales more and more. All in all the whole idea of the "Got Milk" ad was created to increase sales and many ads and commercials started expanding and making more popularity to people as it become more and more needed and wanted by people and the household.
http://www.aef.com/on_campus/classroom/case_histories/3000
BOC Week 6 Chim Chim Cheree
Pic-O-Pay- Toothpaste
Fluoristan-Crest Commercial
Hexachlorophene- Tact Soap a beauty soap
GL-70- toothpaste
Dermasil -Lotion
Vitrol-D
Lanolin wave- Hair grease
Boo-boop- Shaver
Tufsyn- Rubber in tires
Retsyn- Additive to absorb scent
Acrylan- Fiber
Marfac-
Melmac- Plastic Dinner wear
Orlon- Acrylic fiber
Korlan- Fruit
Accutron- Watch part
Teflon- cookware nonstick
Ban-Lon- pullover
Blue Magic whitener- cheer laundry detergent commercial
Fastback- Tire
Wide-Track
Autronic Eye- Cadillac
Platformate- Shell Commercial
it goes two miles more.
Nasograph- a mirror that
Naugahyde; Mercury car commercial
The giant who lives in my washing machine- sovo laundry detergent
jolly and green- Jolly Green Giant commercial
tiger who causes my gas tank to flood- Esso gas commercial
handsome white knight- Ajax
Man with an Eyepatch- Hathaway shirts
that nut who flies into the front seat for Hertz- rental car commercial
Wednesday, November 2, 2011
EOC Week 5 " Super Bowl Commercial"
So this is my favorite super bowl commercial. The reason I chose this commercial was because it had a lot of humor in it when they are trying to promote to upgrade there latest technology and buying it the latest one and when it's old best buy buys it back. They have a lot of ideas and strategy they implement in this commercial. They take Ozzy Osborne an old heavy metal singer and puts him in a commercial to promote the latest g in technology. Since he is old and he doesn't know what the latest g network is so they replace him with the young pop singer Justin Beiber who in this specific time knows what the latest g is. They strategize in this commercial by adding old and replacing it with new which is Ozzy Osborne to Justin Beiber. Why upgrade to a new version? To replace old televisions with the latest one to watch a super bowl which is a plasma screen television with HD for better quality and sound. To keep up with the latest technology that comes out so you are not the only one left behind when someone else know about it. How? By buying a new television and when a newer version of technology comes out best buy buys the old to replace it for a newer version. Very cool and interesting way of thinking to promote upgrading. I in my opinion thought it was a clever idea to promote something especially in the super bowl since men love a lot of technology also. I found it very hilarious also because most guys wont even know who is Justin Beiber is, easy to find out what they concept is when they start talking about the promotion and how they embed it to a technological commercial. Super bowl season is an easy way to promote stuff that men like since men cannot miss the super bowl. The whole concept all in all is to upgrade by using this clever promotional commercial full of ideas, strategy, and design.
Subscribe to:
Posts (Atom)