Wednesday, October 12, 2011

EOC WEEK 2

1. In this add Diet pepsi try's to sell it's product by saying that if you drink a diet
pepsi it will make you look beautiful. The whole idea of this ad is to make women think about
there image and make themselves feel like they need to look skinny to be beautiful. Dieting is a way to keep a a good image so what other than to drink a diet pepsi to not ad those extra calories that
other soft drinks carry.

http://creativedesignmagazine.com/wp-content/uploads/2011/05/creative-pepsi-advertisements21.jpg
http://creativedesignmagazine.com/30-creative-pepsi-advertisements.html

2. This next ad try's to make women buy victoria secret products through marriage.
The strategy used for this ad is to use a catchy line that has to do with wedding and bridal.
All women want to look beautiful and sexy for their one true love. The white lingerie adds that
marriage concept since wedding attire for women is always white used to symbolize purity or innocence. "From "Yes" to "I do", all in love with our bridal collection, 2 important words used
when you get married "Yes" and "I do" fitting it to the pieces to sell more product for any
occasion.











http://www.victoriassecret.com/

3. This ad is very provacative and sexy at the same time. The whole concept of this ad is to sell
there underwear through its design. This picture shows good looking toned men all working out in there Dolce Gabbana underwear. Surprisingly the viewers eyes go directly towards the underwear since it is the one thing that pops out the most if you know what I mean. The many different colors and styles for this can be seen since each man has a different set of underwear. Another concept I think would be there idea for selling Dolce Gabbana. Women and gay men LOVE men in underwear so they try to make the consumer buy more of there product through a fantasy like scene. It can also sell through the idea of making men look sexy in underwear for any occasion.





http://www.ohlalaparis.com/ohlalaparis/2007/04/dolce_gabbana_t.html

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